A content management system (CMS) in general is a complex application that works in the background and facilitates separation of different tasks while creating and running one or more websites. One of such tasks is the analysis and promotion of a website, where the application is specifically referred to as CMS for SEO. Unfortunately, many CMS solutions available commercially are not optimized out of the box for SEO. This is, however to be expected because by the very nature of CMS, it separates content from presentation. This poses challenges for search engines.
If your firm is decided to invest in CMS for SEO, this article can offer hints about what to look for. Basically, any CMS for SEO requires proper configuration. Start by making your CMS search engine-friendly. This can be accomplished by implementing:
The first things to look for in choosing CMS for SEO are the above-mentioned features. Not all CMS offer these features for a basic install. The next set of CMS features which will come in handy for SEO are those that are capable of:
The following CMS features are essential for SEO purpose. Choose a CMS which
Other important features to look for in CMS for SEO are:
Site owners/SEO implementers need to use the CMS to familiarize themselves with the desirable features of CMS. However, it is possible that not all the features suggested here can be found in one amazing CMS package. Using SEO plug-ins and tweaks can help customize most CMS for optimized SEO use.
Our Favorite CMS’s for SEO
Wordpress
It’s certainly the most user friendly to implement SEO on considering Yoast’s plugin, and just easy to use in general.
Joomla
Extendable, but does have a large learning curve. A great CMS, if you want to use it properly, take the time to learn it. For example you can use the Xmap sitemaps component as a start.
If your firm is decided to invest in CMS for SEO, this article can offer hints about what to look for. Basically, any CMS for SEO requires proper configuration. Start by making your CMS search engine-friendly. This can be accomplished by implementing:
- A URL which is search engine-friendly Page titles, headers, and other tags which are semantically relevant
- SEO plug-ins
- XML sitemap
The first things to look for in choosing CMS for SEO are the above-mentioned features. Not all CMS offer these features for a basic install. The next set of CMS features which will come in handy for SEO are those that are capable of:
- Classifying site content by groups
- Customizing HTML templates
- Generating unique description of Meta tags and keyword tags
- Implementing unique
- Title tags Producing unique Heading tags
The following CMS features are essential for SEO purpose. Choose a CMS which
- Allows URL structure customization
- Automatically deals with duplicate content via 301 redirects
- Does not use session IDs and tracking parameters because these poses indexing issues
- Exhibits advantageous H1 tagging capabilities, considering that H1 tags typically wraps in the article title
Other important features to look for in CMS for SEO are:
- Canonical tags
- H1 and title tags which can be individually customized
- Multi-levels of structure categorization
- Relevant keywords in the URL
- ROSS feeds
- Pings
- Static URLs with no query strings
- Tag clouds and tagging
Site owners/SEO implementers need to use the CMS to familiarize themselves with the desirable features of CMS. However, it is possible that not all the features suggested here can be found in one amazing CMS package. Using SEO plug-ins and tweaks can help customize most CMS for optimized SEO use.
Our Favorite CMS’s for SEO
Wordpress
It’s certainly the most user friendly to implement SEO on considering Yoast’s plugin, and just easy to use in general.
Joomla
Extendable, but does have a large learning curve. A great CMS, if you want to use it properly, take the time to learn it. For example you can use the Xmap sitemaps component as a start.